So what did we learn from the tech world giant’s latest announcement? Well, some are arguing not a lot, but I can’t help but think that the tech world and it’s live bloggers are so easily critical of Apple and any tech brand for that matter!
The event’s highlights were for sure the iPhone 5c, a new cheaper alternative iPhone, and the iPhone 5S. So what’s different? I’ve broken down the main features of both as well as the other few announcements made.
First up we have the iPhone 5C, this is Apple’s answer to the ever shrinking price of smartphones from their competitors, and quite frankly I think it’s pretty reasonable. All you need to know is that it’s basically an iPhone 5, most of the internal and external specs are the same and before you go into every detail there are only two real obvious differences.
1. The iPhone 5C has a slightly bigger battery than the 5.
2. It’s plastic. But you can get some nice colour additions that go well with the new design of iOS 7.
So essentially it’s a slightly prettier version of the iPhone 5 and it’s made of plastic. Apple announced that the 5C will be available to pre-order from this Friday (the 13th, oooo spooky) with the pricing as follows. The 16GB will start at $99, and the 32GB $199. That is on contract of course and what Apple didn’t announce, is that the off-contract pricing for the plastic phone is looking to start nearer the $499 mark.
Right, now we have something that needs a little more talking about. Personally, I was blown away with the specs and updated features that the new addition has, but as always when they focus so heavily on one or two features you can’t help but feel underwhelmed. It’s only when you remind yourself of what the phone will be able to do that you appreciate it a bit more. In this case, the two main features changes came with the camera and the fingerprint scanner. Oh yeah, and that this bad-boy is an absolute POWER HOUSE of a phone.
Specification changes: As always we have updated processors, more RAM, yada yada yada, but this time there are two new internal electronic features that are worth talking about. The M7 Motion data chip and the fact that the iPhone 5S will be running as 64-bit, making it the first and only 64-bit smartphone available.
M7 Motion data: This will work as a constant motion tracker, a feature that will be able to be used in app development. The example Apple gave was with a fitness app. M7 will be able to cover more states of movement including standing still, sitting, cycling and even stretching, meaning that fitness apps can produce more accurate readings of your exercise activity throughout the day.
Other iPhone 5S usage data given is as follows: 10 hours 3G talk time, 250 hours standby, 10 hours LTE browsing and 40 hours music playback.
The camera: This is by far the biggest camera improvement that has been made since the iPhone entered this world and the quality it promises to produce is just ridiculous for something you can carry around in your pocket. So how good are we talking? This good.
An f/2.2 aperture and a 15 percent larger active sensor. This means that shooting in the dark just got a lot easier and much less grainy. To go with that they’ve added a two-tone flash, an auto white balance and image stabilisation to make photo taking even simpler in more complicated environments.
There’s also a burst shooting mode for fast paced photography which can reach up to 10fps making it naturally good for sports. The new camera will also be able to take multiple photos to form a ‘sharpest’ photo by combing the 3 or more images taken. Finally on photo taking, the iPhone 5S preaches it’s 25MP panorama capabilities.
So on to video and believe me are these capabilities worth shouting about. So as well as the impressive image quality, there’s 120fps video recording at 720p, HELLO SLOW MO! I can see YouTube being filled with slow mo iPhone captured footage by the end of the month.
The other major feature announcement was that of the finger print scanner. This can not only be used to gain entry to the device like the current passcode but it can also be used as your iTunes password, meaning you won’t have to enter that every time you install a new app. FINALLY! The finger print scanner works automatically so no scanning your print and waiting just to get into your phone, once it’s set a simple touch of the saved finger on the home button will unlock the phone. I’m still not sure whether this is a good thing or not, not for any security reasons as the print stays on your phone only and doesn’t go to the Apple servers, but more in a way that it might be troublesome when getting other people to use your phone.
The 5S on-contract pricing: 16GB $199, 32GB $299, 64GB $399. The 5S will be available towards the end of the month in the UK.
So a part from that, there was brief mention that iWork apps will now be free on mobile devices, that’s your Pages, iPhoto, iMovie, Keynote etc (something that happens with iOS7 anyway), another overview of iOS7 and some Elvis Costello.
Rumour has it though, there may be another event happening in October that may bring us new iPad releases and potentially an iWatch.
Let us know what you think about the new products in the comments below.