BOY London has just dropped its summer collection, and it stays true to its roots, bringing simple but strong designs across the collection.

BOY London Summer 2013

The brand was established in 1977 by Stephane Raynor with its first shop opening on the Kings Road, London. It started life as a punk and new romantic brand, but recently BOY London has had a revival but instead of The Sex Pistols & Madonna, it’s now the new breed including Rihanna, Nicki Minaj & Wiz Khalifa bringing it back to the fashion foreground.

With prices starting at £35 for a tee, BOY London is on trend fashion for accessible pricing.


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