America’s Palm Beach, given the right time of year may well be one of the most awe-inspiring places on earth. It may not hold the amazing views of the Sydney Harbour, or the emotional attachment of Paris, but in terms of inspiration for the already rich and famous, it goes some way to make even the richest people in the [...]

Today saw the start of the ‘World Whisky Games’ at the Bushmills Village in County Antrim, Northern Ireland. We are here, in the beautiful surroundings of the Northern Irish coast, reporting on 11 pairs of whisky fans from different countries as they battle it out to become the winners of the BUSHMILLSâ„¢ Irish Whisky competition, ‘Make it 2 Bushmills’. Just [...]

The Big Chill takes place in the deer park that surrounds Eastnor Castle, deep within the rolling hills and valleys of Herefordshire in the West of England and just spitting distance from the Welsh Border. Although as lovely as the place looked, we were not here on a National Trust weekend, we were there to enjoy the vast array of [...]

For the first time in its 10 year history Smirnoff brings its legendary brand of vodka splashed entertainment to the shores of the UK on 13th August 2011. This massive touring festival rave finally hits our sceptred isle having spent the past decade travelling other cities, packing out entire arenas and stadiums with white-clad revellers all with one goal in [...]

We are mostly southerners here at Average Joe’s. Yet when we were invited up to Kendal Calling, the award winning best small festival of 2010, we jumped in the car and sped up the country to look for a small fest YES from Lucozade. A festival with only a short history, which has seen its numbers increase tenfold, moved to [...]

Time flies when the sun is shining and you are having fun, and it certainly did this weekend. No we were not at T in the Park, we were in Wales at Wakestock! There in all our glory with the Lucozade team looking for our YES moment, and boy did we find it… The unique festival is one of the [...]

Last weekend I was sent to Wales, armed only with a camera and my wellies, to write a review of Beach Break Live for the good folks over at Lucozade. After 9 hours of motorways, sheep and signs with an alarming consonant/vowel ratio I arrived at the festival site chucked my stuff in a tent and headed straight into the [...]

With Download and Isle of Wight this past weekend, the festival season is very much upon us. Now everyone knows abouts the large festivals like Isle of Wight, V, Tea in the Park and Reading / Leeds but what about the smaller festivals out there? Here’s our round-up of some of the best looking small festivals this year… Wakestock 8 [...]

Clothes you might not pop to the shops in, but can turn to for fash-spiration…. After a bit of London Fashion Week air-kissing and sweet talking, He-Who-Observes did some sneak peaking for the Average Joe at the MAN Show. Findings maybe too out there for the high street honey, but He-Who-Observes will de-construct and advise you fashion forward, not back. [...]