In the last couple of days, world leading sports brand Nike has been unveiling some of its latest technology, with the theme very much around lightweight and sustainable technology.
At the centre of this launch is the new Nike Flynit technology, using ‘yarn’ which covers the foot in variations of knit and strength to provide support where it is most needed. Creating a virtually seamless upper, minimising waste due to a lack of cutting and of course becoming lighter in weight.
For us, the possibilities here could be endless, yes primarily aimed as a sports / fitness shoe, but with so so many different options in colour, dye, coverage and everything else means this is sure to become a fashion feature of the future? Things have already started with the sub-brand ‘HTM’ which is the design child of Hiroshi Fujiwara, Tinker Hatfield and Mark Parker. Watch the space!
In addition to the Nike Flynit, they also launched their improved recycled sportswear, Nike Hyper Elite basketball shorts are now made from 100 percent recycled polyester and the jerseys from approximately 96 percent. That means, some of your favourite superstars will now be running around in what equates to around 22 plastic bottles. Very cool stuff!
Check the pictures below and let us know what you think. We expect to start seeing them in shops around the time of the London 2012 Olympics.