Nike TW 14 – The Sport of Golf
Todays professional sportsmen & women are constantly trying to find that extra second, point or inch in order to push themselves further. Golf has never been renowned for being the most athletic of sports, but individuals such as Tiger Woods have added a little more credibility to the athletic nature of the sport with big power, massive drives and deft touches.
Nike have utilised this by juxtaposing golf with other high power & high pressure and sports such as Athletics, Boxing & Baseball in their new ad.
The ad doubles up as a showcase for Tiger Wood’s new TW’14 Golf Shoes – branded The Golf Shoe for Athletes which are designed to provide freedom of movement, allowing the wearer to release more power through their swing featuring Nike’s Flywire technology and inspired by Nike Free. These features make the TW’14 more akin to athletic footwear than traditional golf shoes offering the wearer more comfort and support.
Or read more about the launch of the Nike TW14 Golf Shoes.