Rolex have been shrewd in their decision to extend the availability of their timepieces with the use of the Tudor brand, which saves them devaluing their existing premium goods, which as such maintains the Rolex brands role as a modern day social barometer.
The Rolex Tudor watches are pretty nice too, and I have a particular fondness for the metal and leather strapped editions. I’ll be honest, I’m not so keen on the canvas ones though, as I think this strap option cheapens the look of the product, and when you buy a luxury watch, this isn’t really a great start.
It is good that they have stayed true to the basic Rolex essence with regards to the aesthetics too, with many design features synonymous with the signature Rolex models having been retained. The Rolex brand-association will translate to potential customers as a sign of exquisite quality of design, a great Swiss movement, and all-in-all will only add to their desirability.
Still, they won’t be accessible to everyone with the new Rolex Tudor Watches starting at around £3500.
We’d better get saving!